11/8/2023 0 Comments Minimalist logo meaningAs businesses grew, so did competition companies began to understand the power of branding. Companies did not invest much into branding since the concept was relatively new. Modern businesses in the 1900’s used logos only to convey the company name. Sophisticated and eye- catchy, minimalist logos allow brands to keep themselves apart and ahead of the crowd. Some of the most famous brands like Airbnb and Uber have successfully used minimal logo designs. A flat logo is a prime example of a minimalist logo concept. Minimal logos use space and simplicity with winning color combinations. Rather than stuffing fonts, shapes and colors in a design, minimal logos avoid and cut any extras. Minimal logos are the best solution for a generation with such low attention span. Emails, popups, notifications and a lot of useless information have shortened the attention spans of users. Information overload is what best describes the current times. Simply put, minimalism uses the “less is more” concept to create great work of arts. Designers around the world have successfully incorporated minimalistic designs for a long time successfully. The Gestalt theory suggests that the mind tends to simplify complex objects and images and store them in the memory, which is why minimal creations are always a hit. Bauhaus culture rejected intricate and lavish compositions for more down-to-earth creations. Minimalism is a result of the modernist movement of the 1960s, which was influenced by the Bauhaus culture. Minimalism also involves the maximum use of space. Minimalism is the art of using existing elements and simplicity to produce extraordinary pieces of arts. The concept involves the use of intentional minimalism.īut, what really is minimalism? The concept of minimalism The concept of “ma”, which roughly means “the space between two objects”, is greatly applied in Japanese design aesthetics. The De Stijl movement was the foundation of modern minimalist aesthetics and embraced the concept of abstract harmonic compositions and geometrics. Painters Theo VanDoesberg and Piet Mondrian along with architect Gerrit Reitveld, spearheaded ‘The De Stijl’ movement. If that is the case, then why have brands gone the minimalist way? Have designers been wrong all this while? Have brands done more damage than repair? Let’s find out! But if you're creating a company with several unrelated ventures, like the next Uber or Disney, don't be too concerned with adding cartoon cars or Mickey Mouse.Researchers found that minimalist logos are not effective and can have an adverse effect on the brand image. While it may be a cliché, including a book in your bookstore's logo could help business - especially if you do it in a unique, creative way. If fledgling companies want to be successful, say the researchers, they should think deeply about their logos. The only negative side of descriptive logos, say the researchers, is when the company in question deals with unappealing products or services, like a funeral home or bug repellent. To do this, the researchers used control variables like symmetry, color, and shape to account for differences in logos, then compared net sales. The study also looked at the profitability of these companies, and found that there was a "significant positive association between logo descriptiveness and gross profit." That's why, the researchers argue, descriptiveness makes a logo feel more authentic, and people are in turn more inclined to buy.Īccording to the study, "logo descriptiveness can positively affect impressions of authenticity and, in turn, purchase intentions." Understanding a company's brand could mean customers are more likely to buy from it. With a concrete image, consumers have a better idea of that company's brand. Suddenly it makes sense when a consumer learns it's a music streaming service.Įven logos that reference a company's name, as opposed to its function, are descriptive, like Apple's logo. Spotify's logo, with is three curved stripes, denotes sound waves. This is true even for more abstract descriptive logos. Consumers can guess that the World Wildlife Fund's panda logo has something to do with animals. Pizza Hut Domino's Animal Planet Spotify Starbucks Lufthansa Apple Wikipedia WWFĭescriptive logos are typically clearer in their message. Account icon An icon in the shape of a person's head and shoulders.
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